expand your press release and prevent duplicate content in google

Expand Your Press Release to Drive Traffic and Communicate

Sending articles, press releases and short messaging to article directory sites, social bookmarking sites, Web 2.0 sites is proven to attract even more site visitors to your website, give you a greater page position as well as drive additional revenue through consistency.

Nevertheless, internet search engines and also article directory sites are getting harder on the content submitted. Duplicate content on Google can actually be damaging to the website it is linked to.

If you are a client, you know that we take your press release to another level, after the media, after communicating your message in response or to prevent conflict and repurpose it to build your website reputation in the eyes of Google. We work diligently to NOT have identical or duplicate content on Google so it’s algorithms won’t disqualify your articles.

Changes in the online search engines and article directories work in current times mean that any kind of content marketers need to be wise concerning exactly how they set about submitting their articles. There was a time when you might compose a great write-up, submit it to hundreds, otherwise thousands, of directories and enjoy the spoils of increased traffic. These days it is not quite so basic.

There are numerous write-up entry services readily available online, both cost-free and paid, or you can invest in software that will get the job done for you. These can be effective but there is a threat that short article directory sites will reject your web content if they believe you are making use of an automated entry approach. In the worst situation scenario, you could be prohibited from submitting to the directory site ever again.

If you are a client on our “Be Understood” PR platform, you know that we take your press release to another level, after the media, and repurpose it to build your website reputation in the eyes of Google. We work diligently to NOT have identical or duplicate content and adhere to Google’s algorithms of relevant content.

The Dangers of Duplicate content on Google

An even bigger trouble for post marketing experts is that the major engines now punish replicate web content. In the past you can send an article to 100 post directory sites and also the likes of Yahoo and google! would certainly award you for having 100 backlinks to your site. You would certainly also be awarded when the article was gotten and made use of by various other websites. Nonetheless, this has transformed.

The search engines can now recognize replicate web content. So, even if your article appears on 1,000 different internet sites you will certainly still only be granted for one backlink. You will certainly gain website traffic that accesses your web site straight through the web link provided with your article. Nonetheless, this makes it far more challenging to utilize short article entries as a seo tool.

The only way to navigate this is to send an unique version of each write-up you contact each post directory site. Again, if you only submit posts to a handful of directories you can fine-tune each write-up on your own so you have a number of different variations. Nevertheless, if you are submitting to hundreds of directory sites this is out of the question.

It is not really recognized simply how much a write-up needs to be altered to end up being special. Some say merely switching over paragraphs within a post suffices, while others believe that the message within the paragraphs needs to be altered too.

There are a number of possible remedies to this problem. Several short article submission solutions have fasted to transfer to address this problem. In addition to submitting your write-ups to multiple article directories they will additionally create various versions of each post for you or offer you with a tool for doing so on your own.

Additionally, you could invest in some software application that helps with the re-writing of short articles. These are also called write-up rewriters and also will automatically change words with various other words of a comparable significance. For instance, the word ‘small’ could be transformed with words ‘little’ and so forth. Nevertheless, the software requires to be configured to do so manually. Others will just change the order of paragraphs in articles. This can additionally be very time consuming as well as might not do enough to make the various variations unique in the eyes of the search engines.

One final option could be to get outside aid. There are numerous websites such as elance.com and also getafreelancer.com where you can publish rewording projects for specialist writers. The quality of the work will certainly differ yet rates can be quite low-cost.

It might be an excellent idea to try these approaches and see exactly how they help you. You will need to invest some cash yet it will certainly be worth it if you locate a workable service to replicate web content.

Composing articles as well as submitting them to write-up directories can be as advantageous an advertising and marketing and also SEO tool as it has ever before been. However, doing it successfully is a little trickier than it was previously.

Although Third Coast is a Communications firm, we are sensitive to and up to date on SEO (Search Engine Optimization) techniques, methodologies,  pitfalls and needs. We create press release content adhering to journalistic standards, finding the compelling value or reason for the release but also mindful that we have to investigate and integrate keyword focus and structure to make the most robust release possible.

When you have superb, structured, readable and engaging content, it creates the opportunity to repurpose it for several uses.

Learn more about our Enterprise platform by visiting ThirdCoastMediation.com.

Laura Dawn

Laura Dawn Ouin is the founder of Third Coast Mediation & Consulting in Dallas, Texas, and is passionate about conflict resolution, communication and education. On a personal note, coffee AND tea lover, morning person, travel bug and dog whisperer.